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in the context of the stages in the organizational buying process a vendor analysis could be...

in the context of the stages in the organizational buying process a vendor analysis could be used to-

1. create buying centers within an organization

2. compare competing vendors

3. identify an organizational need

4. develop a list of organizational buyers

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Answer #1

1. B. COMPARE COMPETING VENDORS

Vendor analysis is used to measure the competitiveness of vendors, based on their strengths and weaknesses especially when comparing current vendors with others in the market.

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