Question

From his facial expressions and obvious disbelief, the Jewish passenger is most likely to use the...

From his facial expressions and obvious disbelief, the Jewish passenger is most likely to use the ____________ effect to attribute negative qualities to the taxi driver.

A. Halo
B. Horn
C. Recency
D. Primacy


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Answer #1

The halo effect is responsible for attributing positive qualities to a person.

Option A is incorrect.

The recency effect takes place when a person remembers recent information better than information that he or she received previously. Here, recency effect is not responsible for the bias of the passenger.

Option c is incorrect.

Primacy effect takes place when a person remembers information at the beginning of a list much better than information at the middle or at the end. It is not applicable in the given situation.

Option d is incorrect.

If a single negative quality such as facial expression is used to attribute negative qualities to the person as a whole, then the bias is known as horn effect.

Option b. Horn effect is correct

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