Question

Identify and explain the strategic levels that Aurora Cannabis Inc. is expressing and assess whether the company has the competencies, resources, and capabilities to achieve its goals. With regard to the industry life cycle, comment on whether the strategies are appropriate to address the firm’s opportunities and threats.

Answer 1

Solution:

Aurora Cannabis is a licensed producer of cannabis that is used for medicinal purposes. The company is based out of Canada and is listed on the stock exchange. The Strategic levels on which Aurora Cannabis is working is based on the market demand-supply gap where they are able to fill this particular gap with their own products that will create a demand for itself.

The company has been well funded and Haswell resources to scale its business to other regions as well where they can become more profitable by tapping into these new and unsaturated markets. Thus there is competency in the form of a strong team working at the back of the business and good funds that can be used further to generate more revenue to expand into different regions. Their strategies are simple and effective. They base their work on providing high-quality cannabis products to the people who can utilize those products for their own benefits from cannabis.

The strategies that are defined are very well versed with managing the business for the upcoming years because this is fairly new industry and there is a whole lot of unsaturated market left to capture and hence the opportunities and threats to the business will not affect the business anytime soon because of the current outlook on the market which is highly growing. Hence, the only factor that matters is whether they have strategies and resources to expand to grow their business.