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Identify manufacturing firms and their competitive advantages that compete on each of the four processes; repetitive...

Identify manufacturing firms and their competitive advantages that compete on each of the four processes; repetitive process, product focus, customization and process focus.

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Manufacturing firms that compete on each of the four processes are:

Process Focus firm (low volume, high-variety, intermittent process) such as Arnold Palmer Hospital

Repetitive Focus firm (modulator) such as Harley-Davidson

Product Focus firm (high-volume, low-variety, continuous process) such as Frito-Lay, the company is able to provide few variants of its products at a very large scale and thus it gains its competitive advantage from the scale of production.

Mass Customization firm (high-volume, high-variety) such as Dell Computer. The main competitive advantage of Dell is to facilitate the customized products to its customers on limited lead time.

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