The first step in planning a channel strategy is to determine what markets need to be...
The first step in planning a channel strategy is to determine what markets need to be reached. true/false
Homework Answers
True
Channel strategy is to work out the most suitable way to ensure product reaches the end customer. The first step therefore is to determine which market segment the product needs to be reached.
Once the market segment and prospect is identified, channel strategy or distribution network is worked upon. There are different channel options which a seller or manufacturer can choose from 1) Direct sales to the customers through its own sales force or through the e-commerce route. 2) Indirect sales wherein intermediaries are used to distribute the product to the end consumer.
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The first step in planning a channel strategy is to determine
what markets need to be...
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