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Why is understanding of national cultures important in strategic management? Can an international culture be changed?...

Why is understanding of national cultures important in strategic management? Can an international culture be changed? What are the possible challenges that you may encounter?

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Understanding the national cultures is important because the various decisions have to be made and the decisions should be such that it should not violate any culture.Very carefully decisions have to be made so that it can help in the smooth functioning of the business organisation without having any negative impact on any of the culture.When a business organisation does business at international level then such things have to be considered because hurting the culture of any nation can be very costly to the business.As far as international culture is concerned it cannot be changed according to me. Any business organisation has no control over this.Business can only focus on his strategies and the way of working in a better manner.Thus,the main challenge which every business organisation faces is to make the strategies in such a manner so that no cultural issues should be raised.

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