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Imagine that Amazon has decided to diversify into the food delivery services. What method would you...

Imagine that Amazon has decided to diversify into the food delivery services. What method would you recommend that Amazon pursue to enter this industry? Why?

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Answer #1

Amazon should do the following

Analyze the market players first and try to do things a bit differently.

  1. Use the same platform Amazon shopping app for the ease of its customer as a customer don't require to download the app again
  2. Provide the benefit of the PRIME membership to its customer for food ordering
  3. Attach more restaurant with its kitty
  4. Come out with the food vouchers scheme with any purchase made via Amazon app
  5. Try to establish own outlet as AMAZON EAT or something like that
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