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OM in the News: Amazon Delivery Aims Electric, But Employees Want More SEPTEMBER 21, 2019 by Barry Render tags: Amazon, elect
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Amazon is American company that works in the field of e-commerce business.
It is the largest online retail platform in the world. It has its business done almost throughout the world.
Amazon is owned by Jeff bezos.It is currently counted in the world's top 4 companies.


The various components of Amazon delivery strategies are:

A. Vast distribution network:

  • Amazon has loyal customer base who has subscription to Amazon prime program.
  • Where the goods are delivered within 2 days without delivery charges.
  • Amazon has 175 fulfillment centre across the globe and it covers one 15 million square feet area.
  • To fulfill vast distribution network it has 2 program :
  1. fulfillment by Amazon.
  2. FBA onsite.

B. Transportation and delivery fleet:

  • Amazon delivery fleet has a number of variety of transportation method it includes trailer trucks to carry more than 2000 boxes form fulfillment centre to sortation centre.
  • For prime 2 day delivery it uses airplane fleet.
  • Amazon has started using drones to make delivery more easier and faster to the home of customers.

C. Blend of humans and automation:

  • The combination of humans and machines has enabled the Amazon to ensure streamlined processes and efficiency.
  • Amazon uses robots in its warehouse to pick products packages and to load and unload inventory.
  • Amazon robotics and human employees work together closely to improve safety and streamline processes and improve efficiency.
  • Robotics managers 40% of Amazon inventory.

2. Sustainable development statergy.

It has introduced electric vehicles to fulfill the demands of its employees for sustainable development goals.

The electric vehicle will reduce millions of metric tons of carbon per year.
  Amazon will start using 100 percent renewable energy by 2030.
The Amazon is all ready moving towards the strategy of sustainable development.
so the employees will play an important role in attaining sustainable objective rather than dictating these strategies.

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