Summarize a technology business product in a professional executive summary by analyzing quantitative and qualitative tools.
Summarize a technology business product in a professional executive summary by analyzing quantitative and qualitative tools.
Homework Answers
Sol. The technology business product is "Customer Relation management" tool.
What is CRM?
CRM is a tool for managing- monitor & implement customer relation strategy. This inputs for the tools is provided by the front line customer facing teams & reports are used by managers to track progress & implementation.
Why is it important?
CRM gives visibility around the connect with customer. It provides a direct relation between customer connect & sales. It helps mould customer acquisition & retention strategy.
Quantitative Factors:
1. Direct field force to connect across type of customer- Category A,B,C
2 How customer connect is translating to sales
3. Tracking performance of field force.
Qualitative factors:
1. Build strategy for customer acquisition & retention
2. Help in introduction of new products
3. Product wise traction of each customer
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