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QUESTION How does a business develop an engaging social media strategy? Executive Summary/Abstract - List of...

QUESTION

How does a business develop an engaging social media strategy?

Executive Summary/Abstract -

List of Ideas and recommendations companies may use when engaging in social media strategy -

Thank you.

business   Operations-Management   
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Answer #1

A business develops an engaging social media strategy with a clear plan, goals and objectives for the social media marketing. The brand and companies need to have clarity and measurable targets to assess effectiveness of their plans. For engaging in social media, it is important to understand the target audience,their behaviour and preferences. The marketing communication can be planned accordingly depending on target customers. The brand should share information about its purpose and offering to customers to engage them. Social media engagement can be increased by having contests and interactive sessions to prompt customers to share their feedback and participate. Responsiveness is an important factor for increasing social media engagement. The strategy evaluation needs to be done regularly for assessing effectiveness of the strategy. Consistency in communication with customers and audience plays a key role in creating engagement as well as innovative tools to attract customers and audience for following the brand.

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