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By classical conditioning, we pair attributes with brands Ex: Volvo---Safety. Make a list of 16 Brands...

By classical conditioning, we pair attributes with brands Ex: Volvo---Safety. Make a list of 16 Brands and name the attribute that you relate to it. Explain how classical conditioning has been working for the brand.
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Answer #1

Brands leverage classical conditioning via advertising to symbolize certain traits like :

for alcoholic drinks: (1) prestige, (2) tradition (3) companionship;

for tobacco and cigarettes: (1) enjoyment (2) self-confidence (3) activity

for cosmetics: (1) eroticism (2) nature and freshness (3) prestige

Source : http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=6303

Here is the list of 16 brands :

  • Coca-cola : happiness.
  • Woodland Shoes : ideal choice for outdoors
  • Apple : Visionary
  • Nike : Powerful
  • Nordstrom : Generous
  • Dove : Softness
  • Rolex: Luxury
  • Colgate: belief and trust
  • Tiffany & Co.: High quality and luxurious
  • McDonald's: quick and inexpensive food,
  • Ugly Drinks Inc : Healthy drink
  • Harley Davidson : Rebel
  • Marlboro:Rugged
  • Volvo:Safety
  • Microsoft:Ruler
  • Jeep :explorer
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