Question

Which of the stages of the traditional family life cycle are the most lucrative for these businesses: a) group chat live rooms like talkee.com, b) Club Med vacation, c) Disney World resort, d) Winnebago motor homes. Look at their ads, think of their demographics, and explain your answers

Answer 1

Before we begin we need to list the various stages of traditional family lifecycle. They are

1. Bachelorhood
2. Honeymooners
3. Parenthood
4. Post parenthood
5. Dissolution

Now, considering the type of business, their offering may be attractive to a particular group that are in a specific stage of the lifecycle.

Group chat live rooms: Company like Talkee’s product focuses on live chat with other gender people. This is most likely be preferred by the people who are in bachelorhood stage. This is because at this point they are not in a committed relationship.

Club Med vacation: This can appeal to two groups. Honeymooners and post parenthood. Their offering is focused on providing vacation destination to the couples and family. As a result, it is only possible when the responsibility of parenthood is not present.

Disney world resort: In this situation the product is targeted towards the children and the purchase is done by parents. Due to this, the best suited group is people who are in parenthood stage.

Winnebago motor homes: This has a wide range appeal. This can be applicable to people and families in their Honeymooners, Parenthood, and Post parenthood stages. This is because the motor homes and recreational vehicles can be used for vacations, living, and also as an optional vehicle for seldom use.