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17.) If a company were to standardize its product groups within a region (for instance, Western...

17.) If a company were to standardize its product groups within a region (for instance, Western Europe), the company would be characterized as taking a ___________orientation to its planning activities.

Select one:

a. bicentric

b. regiocentric

c. polycentric

d. geocentric

e. concentric

18.) Domestic marketers tend to be ________________.

Select one:

a. geocentric

b. localcentric

c. polycentric

d. biocentric

e. ethnocentric

19.) The term global epitomizes both the competitive pressure and expanding:

Select one:

a. basic opportunities

b. market opportunities

c. physical opportunities

d. bottom opportunities

e. social opportunities

20.) In a polycentric orientation, marketers begin to _________________ products to local conditions.
Select one:
a. adapt
b. centralize
c. subsidize
d. regulate
e. standardize

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Answer #1

17. C. Polycentric orientation.

18.a. Geocentric

19. b. Market opportunities

20. C. Subsidize

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