17.) If a company were to standardize its product groups within a region (for instance, Western Europe), the company would be characterized as taking a ___________orientation to its planning activities.
Select one:
a. bicentric
b. regiocentric
c. polycentric
d. geocentric
e. concentric
18.) Domestic marketers tend to be ________________.
Select one:
a. geocentric
b. localcentric
c. polycentric
d. biocentric
e. ethnocentric
19.) The term global epitomizes both the competitive pressure and expanding:
Select one:
a. basic opportunities
b. market opportunities
c. physical opportunities
d. bottom opportunities
e. social opportunities
20.) In a polycentric orientation, marketers begin to
_________________ products to local conditions.
Select one:
a. adapt
b. centralize
c. subsidize
d. regulate
e. standardize
17. C. Polycentric orientation.
18.a. Geocentric
19. b. Market opportunities
20. C. Subsidize
17.) If a company were to standardize its product groups within a region (for instance, Western...
What is the definition of a defined benefit plan? a. formal retirement plan that provides the participant with a fixed benefit upon retirement b. retirement plan that requires specific contributions by an employer to a retirement or savings fund established for the employee c. plan which allows employees to forgo specific benefits and receive the equivalent in increased pay d. plan in which employees may defer income up to a maximum amount allowed e. plan with an “escalator clause” that...
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