An advertising agency conducted an ad campaign aimed at making consumers in an Eastern state aware of a new product. Upon completion of the campaign, the agency claimed that 20 percent of consumers in the state had become aware of the product. The product’s distributor surveyed 971 consumers in the state and found that 166 were aware of the product.
(a) Assuming that the ad agency’s claim is true:
(2) Calculate the mean, μ, and the standard deviation, σ, we should use in the normal approximation.(Round μ to 2 decimal places. Round σ to 4 decimal places.) μ σ
(3) Find the probability that 166 or fewer consumers in a random sample of 971 consumers would be aware of the product. (Round z value to 2 decimal places. Round your answer to 4 decimal places.)
(b) Should the distributor believe the ad agency’s claim? ReferenceseBook & Resources
An advertising agency conducted an ad campaign aimed at making consumers in an Eastern state aware...
7.3 A survey of 2645 consumers by DDB Needham Worldwide of Chicago for public relations agency Porter/Novelli showed that how a company handles a crisis when at fault is one of the top influences in consumer buying decisions,with 73% claiming it is an influence. Quality of product was the number one influence, with 96% of consumers stating that quality influences their buying decisions. How a company handles complaints was number two, with 85% of consumers reporting it as an influence...
A survey of 2645 consumers by DDB Needham Worldwide of Chicago for public relations agency Porter/Novelli showed that how a company handles a crisis when at fault is one of the top influences in consumer buying decisions,with 73% claiming it is an influence. Quality of product was the number one influence, with 96% of consumers stating that quality influences their buying decisions. How a company handles complaints was number two, with 85% of consumers reporting it as an influence in...