Question

Setting prices for products or services using a particular competitor as a model of reference is...

Setting prices for products or services using a particular competitor as a model of reference is known as a

a.

variable pricing strategy.

b.

flexible pricing strategy.

c.

follow-the-leader pricing strategy.

d.

price lining strategy.

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Answer #1

Setting prices for products or services using a particular competitor as a model of reference is known as a follow the leader pricing strategy.

Under this price is matched to market leader usually a largest players in the industry.

Answer is follow-the-leader pricing strategy

Option c)

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