Question

This should integrate ideas from week 7 with your own personal strategy safari - go out into the world and find strategy first hand, then tell the class about it! Find a company that has clearly grown recently due to an expansion effort - state the type of expansion, in line with the Product-Market Growth Matrix, the expansion type "indicators" and the results.

Answer 1

Here, is an example of an organization, named – OYO they have clearly grown due to expansion effort, the type of expansion is Expansion through Integration which is applied to expand their business in domestic market and international market, they have received significant result through expansion program, such results are as stated below:

• First thing the brand has become popular and has entered many locations in domestic market and International market, this brand has been recognized with their unique ideas and lowering the pricing value, so middle class people also can afford living their life at the Hotel.
• The another impact through expansion program is that they have created huge figure of hotel chain, that has crossed more than forty three thousands hotel, further, they have expanded their service in various cities and expanded in market like China, Japan, UK, Etc.
• This brand has generated huge revenue and Interacted with many customers, as they have created strong presence at important location, visiting places, etc, further, everything could be available at affordable price.
• This brand created their inventory by doing partnership with hoteliers, they have created long hotel chain under one umbrella or brand – OYO, further, the business could create positive impact through their expansion program.