Question

The past sales history for Store 10 is provided in the table below. Adjust this data...

The past sales history for Store 10 is provided in the table below. Adjust this data using the seasonality index determined using the initial 2 years.  Report the MAPE value for the better of the two forecasts.

That is, if the original trend projection forecast was better according to MAPE, then report that MAPE value.

If however, the Re-Seasonalized forecast is better according to MAPE, then report the MAPE value for that forecast.

Month Year Period Store 10
January 1 1 57823
February 1 2 68337
March 1 3 89769
April 1 4 97923
May 1 5 82921
June 1 6 73146
July 1 7 60618
August 1 8 52359
September 1 9 34206
October 1 10 37112
November 1 11 42595
December 1 12 58671
January 2 13 61051
February 2 14 76957
March 2 15 96179
April 2 16 108121
May 2 17 92022
June 2 18 85578
July 2 19 74656
August 2 20 62017
September 2 21 49195
October 2 22 48937
November 2 23 57760
December 2 24 67649

You have now moved through the next year and have the sales data available for this year:

Month Year Period Store 10
January 3 25 78129
February 3 26 88549
March 3 27 96211
April 3 28 111863
May 3 29 98494
June 3 30 88820
July 3 31 78414
August 3 32 61967
September 3 33 40984
October 3 34 52707
November 3 35 58102
December 3 36 68250

Use only Year 1 and Year 2 to create the forecast, then compare that forecast to the sales for Year 3.

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Answer #1

Trend projection without seasonal adjustment and re-adjustment

Month Year Period Actual Trend |Error| / Actual
Jan 1 1 57823 69873 20.84%
Feb 1 2 68337 69723 2.03%
Mar 1 3 89769 69573 22.50%
Apr 1 4 97923 69423 29.10%
May 1 5 82921 69273 16.46%
Jun 1 6 73146 69124 5.50%
Jul 1 7 60618 68974 13.78%
Aug 1 8 52359 68824 31.45%
Sep 1 9 34206 68674 100.77%
Oct 1 10 37112 68525 84.64%
Nov 1 11 42595 68375 60.52%
Dec 1 12 58671 68225 16.28%
Jan 2 13 61051 68075 11.51%
Feb 2 14 76957 67925 11.74%
Mar 2 15 96179 67776 29.53%
Apr 2 16 108121 67626 37.45%
May 2 17 92022 67476 26.67%
Jun 2 18 85578 67326 21.33%
Jul 2 19 74656 67176 10.02%
Aug 2 20 62017 67027 8.08%
Sep 2 21 49195 66877 35.94%
Oct 2 22 48937 66727 36.35%
Nov 2 23 57760 66577 15.27%
Dec 2 24 67649 66428 1.81%
MAPE 27.07%

Seasonal adjustment --> Trend projection --> Re-seasonalize

Month Year Period Actual Seasonal averages Seasonal indices Deseasonalized data Trend Re-seasonalized forecast |Error| / Actual
Jan 1 1 57823 59437.0 0.872 66299.5 59740 52102 9.89%
Feb 1 2 68337 72647.0 1.066 64106.9 60472 64462 5.67%
Mar 1 3 89769 92974.0 1.364 65800.8 61203 83496 6.99%
Apr 1 4 97923 103022.0 1.512 64777.0 61934 93625 4.39%
May 1 5 82921 87471.5 1.284 64604.7 62665 80432 3.00%
Jun 1 6 73146 79362.0 1.165 62812.3 63397 73827 0.93%
Jul 1 7 60618 67637.0 0.992 61077.8 64128 63645 4.99%
Aug 1 8 52359 57188.0 0.839 62395.4 64859 54427 3.95%
Sep 1 9 34206 41700.5 0.612 55902.0 65591 40134 17.33%
Oct 1 10 37112 43024.5 0.631 58784.8 66322 41870 12.82%
Nov 1 11 42595 50177.5 0.736 57851.7 67053 49370 15.91%
Dec 1 12 58671 63160.0 0.927 63306.4 67784 62821 7.07%
Jan 2 13 61051 0.872 70000.7 68516 59756 2.12%
Feb 2 14 76957 68150.1 1.066 72193.3 69247 73816 4.08%
Mar 2 15 96179 1.364 70499.4 69978 95468 0.74%
Apr 2 16 108121 1.512 71523.1 70710 106891 1.14%
May 2 17 92022 1.284 71695.4 71441 91695 0.36%
Jun 2 18 85578 1.165 73487.9 72172 84046 1.79%
Jul 2 19 74656 0.992 75222.3 72903 72355 3.08%
Aug 2 20 62017 0.839 73904.7 73635 61790 0.37%
Sep 2 21 49195 0.612 80398.2 74366 45504 7.50%
Oct 2 22 48937 0.631 77515.4 75097 47410 3.12%
Nov 2 23 57760 0.736 78448.5 75829 55831 3.34%
Dec 2 24 67649 0.927 72993.7 76560 70954 4.89%
MAPE 5.23%

Calculations

It is noted that the MAPE for the seasonality adjusted forecast is much smaller.

Comparison with actual data for the next year and the forecasted data

Month Year Period Actual Seasonal averages Seasonal indices Deseasonalized data Trend Re-seasonalized forecast
Jan 3 25 78129 0.872 77291 67409
Feb 3 26 88549 1.066 78022 83171
Mar 3 27 96211 1.364 78754 107440
Apr 3 28 111863 1.512 79485 120157
May 3 29 98494 1.284 80216 102959
Jun 3 30 88820 1.165 80948 94265
Jul 3 31 78414 0.992 81679 81064
Aug 3 32 61967 0.839 82410 69154
Sep 3 33 40984 0.612 83141 50874
Oct 3 34 52707 0.631 83873 52951
Nov 3 35 58102 0.736 84604 62292
Dec 3 36 68250 0.927 85335 79087

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