Question

Read the following set of characteristics of a product, market, and production needs*:  Baby Trend is a jogging stroller manufacturer. It makes a full line of baby products, from diaper pails to high chairs to a variety of strollers. Its jogging strollers consist of a cloth seat stretched over a metal frame, a fairly standard design in the industry. They make a limited number of styles of single jobbers, meant to carry one baby (mostly differentiated by the color of the cloth) and one style of double stroller meant to carry two children. In the Baby Trend double stroller, the children sit next to each other (again, a standard industry design). Baby Trend sells through independent Web sites, specialty stores, and big box retailers. Their prices range from under $100 for the simple single jogger to $299 for the double stroller.

Write a paragraph that justifies the choice of a production process for Baby Trend. In other words, if Baby Trend makes these strollers, explain how product and demand characteristics fit with the basic production processes and select one process type for it to produce its strollers.

Answer 1

The production process to be followed in this type of production is Batch Production.

Batch production takes place in batches. The manufacturer already knows the number of units he needs and they are manufactured in one batch.

For instance, first the demand for single jobbers is to be determined and they would be manufactured in one Batch. Once the production is finished, the batch of double stroller would get manufactured. Next the batch of diaper pails will be manufactured.

The batches may be as small as 100 units or they may be as large as 10 lakh units of the same product. As long as there is defined quantity of the product, all variant of the product will get manufactured in batches.