Question

1. which of these might be a good "hook" for a PR story in a local newspaper?

a. july 4th parade, where you're a sponsor

b. a returning vet opens a bike shop

c. a new downtown mall is a great place to walk

d. all of the above

2. in contractual VMS, the parties are bound by contracts. in an administrative VMS, the "glue" that binds the successive stages of production and distribution is what?

a. informal "handshake" agreements

b. relative weakness of all parties

c. "a wink and a nod"

d. the out sized position of one party

Answer 1

1. PR story is some kind of publicity which is done for the benefit of oneself.To be in limelight to grab certain self objectives.In the options given option a that is July parade where you are a sponsor is speaking about your sponsorship which might be a good hook for a PR story in a local newspaper.Option a is the answer.
2. Administered vertical marketing systems main focus is to look after their customers.To give satisfaction to the customers by fulfilling their demands and need in much profitable way is the objective of VMS. The successive stages of production and distribution under administrative VMS depends on the out sized position of one party.Option d is the answer.