Question

How is eBay using data to market to consumers? What makes this type of approach more effective?

Answer 1

Q. How is eBay using data to market to consumers? What makes this type of approach more effective?

Ans. EBay uses data about the activities and behaviours of its vast customer vase to collect analysis at every level of the organisation to reach close to its customers .
You can find anything and everything on eBay , from a car , bike, truck , a jet , million dollar yatch , software , equipment's and many more .
eBay has a user base of around 182 million users and more users means more activity and a lot of data and eventually, more data means more analysis about the behaviours of the customers which results in getting close to customers and fulfilling their requirements in better ways .

ebay uses all this data to evolve itself and its services for the users .

Data is analysed at every level and scale at eBay . A/B tests are conducted in order to record user response to site features , policy and changes .
Data from these tests come in various forms like user behaviour data , transactional data and customer service data .
All these data are analysed at every level and scale and used for introducing better products and services, improve existing services and secure transactions handling to fulfill various customer requirements and increase user experience in order to come closer to customers .

Data about the customers are used as what they visiting more , what they looking for more , what they searching for more , every kind of data is being analysed .
At eBay , data is actively used not only to enhance performance and user experience but also used in real time machine learning in order to harness the variety , velocity and volume of data .
All these sort of data helps to improve and enhance user interaction and experience with every customer at any point of time by providing dynamic ,relevant and engaging site and app experiences.

The more the data , the more effective decisions can be taken by analysing that data and working on those analysing for their competitive advantage.

This approach is more effective in competitive terms as data is being used to get a deep understanding of the consumer and consumer DNA

The more aspects of a consumer is known, the more powerful the analysis becomes, which results in more dynamic and rich user experience .
Transaction data is the starting point , but individual data both historic and real time , contact - centre interactions , buyer-seller communications ,location , off-site internet communications , device uses , outbound responses all plays a vital role .
eBay uses data to seek a significant business impact by taking a detailed and more customer-centric approach to run the world's largest marketplace .