Abhi is estimating sales for August. He expects the product’s penetration in July to be 20,000....
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Abhi is estimating sales for August. He expects the product’s penetration in July to be 20,000. In August he expects 3,000 first-time triers and a repeat rate of 80%. Each month people are expected to only buy on 1 occasion, but buy an average of 3 units. What is the penetration in August? What sales do you project?
Homework Answers
Use the following formula to compute penetration in period-t:
Penetration in 't' = [Penetration in 't-1' * Repeat Rate of 't'] + First-time triers of 't'
Penetration in Aug = [Penetration in Jul * Repeat Rate of Aug] + First-time triers of Aug
= 20,000*80% + 3,000
= 19,000
Projected sales = Penetration * Frequency of purchase * Units per purchase
= 19,000 * 1 * 3
= 57,000
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