Question

As a consultant for a local coffee shop, your client has asked you for a social media plan to help promote the shop within the neighborhood. Your plan should include a budget and an explanation of which social media platforms your client should use and why.

** Minimum Page Length – 2 full pages

Answer 1

Budget for Promoting Coffee shop:

Marketing budget of any business should lie within 5% to 15% of Annual revenue. Out of the total marketing budget 35% to 45% should be digital marketing. To be more precise 15% to 25% of digital marketing should be in social media platform.

When considering a business like coffee shop, we think like social media platform might not seem like significant option, then why should we consider it.

Since everyone connected in social media, it very easy to promote our product to the customer through this platform.

Main reasons to use social media platform for marketing:

1. Customer Engagement.

2. Pull strategy implementation.

3. Fun and engaging way to market.

4. Marketing through contests.

While analysing this business, facebook and twitter is consider as best platform to promote this business. Following are the three ways to use this platform for business marketing.

~ Photo contest

~ Vote contest

~ Exclusive offers

Photo Contest:

The idea of the photo contest is as follows

- Need to provide theme to the customers to upload the photo attached to the theme and to upload in facebook.

- So this idea will allow the users to share the about contest, which will ultimately spread the coffee shop name.

- This idea will emotionally connect the customers with the coffee shop.

Note : we can then choose the winners based on voting or manually can be chosen by the coffee shop team based on image that is relevant to the theme.

Vote Contest:

It is one of the key versatile and effective contest to promote a business. The main advantage of using this contest is

1. It will highly helpful for any industry, which can empower the followers too.

2. It is a simple way which need the followers to use their email address to vote multiple number of options.

3. Since the users are getting chance to voice out their opinion, they will look for this option more.

4. Additionally we can make use of this contest to get a better feed back too, this will allow coffee shop to connect more with customers mindset.

Exclusive Offers:

1. It is best way to temporarily boost up the business, which is for limited time.

2. Since all the industries are highly competitive, users are preferably looking for lower price.

3. If users are given offer, they feel like they are saving enough, which will ultimately make the users to visit coffee shop again and again.