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Define demand forecasting and discuss why you think it is/isn’t important for effective supply chain management....

Define demand forecasting and discuss why you think it is/isn’t important for effective supply chain management. Explain how organizations plan and coordinate demand and supply in a supply chain. Next, explain the connection between the uncertainty of demand and the chain inventory.

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Answer #1

Demand is the most important factor of operation for any business. Since all the other processes and resources depend upon the factor of demand, a business should utilize good forecasting processes in order to create a batter demand knowledge based on the data of the company’s past sales. We can say that a supply process needs to be able to maintain an optimized state, reduce waste and maximize speed in order to remain competitive in the market. If the demand cannot be met, the company faces losses and if the demand is less while the production is more, the company wastes their resources, still resulting in a loss.

A business organization makes use of their data collection process in order to study their target market as well as their customers in order to come up with the proper demand forecasts from past interaction as well as taking into account trends followed in the market. Utilizing this data they create their business strategy, inventory plan, schedules as well as their budget process in order to make their implementation better.

Uncertainty in demand needs to be balanced with the presence of safety stock, proper reorder schedule, automated ordering processes as well as the implementation of order based on current demand period. As I have already explained above, demand uncertainty can cause understock or overstock, both of which have implications of the company's ability to make a profit.


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