Question

Investigate the supply chain network of a local business/ organisation of your choice and formulate a report that contains the following:

A detailed description of the role players in the organisation’s supply chain, showing clearly how the organisation has integrated its supply chain management both externally and internally. (15)

Answer 1

Here is the investigation report of the supply chain network of *ABC* Company :

The ABC Company deals in supplying face washes in the local market. It has its distribution channel in the whole market. Those face washes are available in every retail shop, and people are happily buying them.

*ROLE PLAYERS OF SUPPLY CHAIN OF ORGANIZATION*

```PRODUCER```

```DISTRIBUTOR```

```RETAILER```

```CUSTOMER```

1 ) *PRODUCERS*

Producers are the one who manufactures the product.

Now the producers are also of two type ```the producer of raw material``` and ```the producers of finished goods```

In this case, this organisation deals with the producers of finished goods.

The producers provide the organization with the finished goods.

2 ) *DISTRIBUTORS*

Distributors are the agents of the company that are hired.

They take goods from the company in bulk and take them to the retailers.

In return, the distributor gets the commission from the company. They are also known as the wholesalers.

These distributors also perform the function of inventory management.

3 ) *RETAILERS*

Retailers are those marketers who sell the products directly to the customers. They take products from the distributors in smaller quantity and sell them to customers.

They advertise the product in their way and also provides the after buying services to customers.

They often provide a discount to their customers.

They have beautiful and well-built outlets of them.

4 ) *CUSTOMERS*

Customers are those who are the final consumers of the products.

They are the kingpin of the market and have significant influence over the organisation.

*INTERNAL SUPPLY CHAIN*

The internal supply chain of the company is a chain of services which are within the company such as purchasing, production, sales and distribution.

*EXTERNAL SUPPLY CHAIN*

The external supply chain is a chain of services that are performed outside the company such as environmental factors, which can have a direct or indirect effect on an Organisationen like technology failure, supply failure , changes in laws and natural disasters.