Question

As the number of people subscribing to online streaming services such as Netflix rises every year in Malaysia (Search-> Statista, 2019 for more info) and around the world, discuss the future of TV advertising. [Your answer can be positive and/or negative be at least 300 words]

Answer 1

Technology plays a very important role in our society specially when it comes to mass communication such as the advertising of products, services and a social cause. When we look at the past scenarios we have observed that the only preferred medium for mass communication was TV or Radio ads. But today the situation has totally changed as more and more people are using internet and are tech savvy. we spend more time in front of out mobile phones and on social media rather than sitting in front of the TV. So the companies today have analyzed this changing trend in today's generation and have switched to social media marketing or we can say that it has become the preferred mode of reaching to the maximum number of people. In my opinion in future companies would not prefer spending huge amounts on TV advertising as compared to today due to lack of internet education it is increasing but at a slow pace but in future the companies mat shift completely to platforms like Instagram, Facebook, Twitter, Netflix etc. As we see today most of the youngsters or even middle aged group of people prefer watching web series against "the traditional daily soaps" on TV. Thus, the companies have analyzed the changing market trends and tapped into them and we have special companies and experts taking care of the social media marketing. It is more convenient, time saving and cost effective for the companies to reach to maximum number of people and advertise through such platforms rather than paying billions of rupees to the TV channels, actors and media houses for a few seconds of advertising. Social media platforms have a great technology in place to charge the companies depending on the viewers of the advertisement termed as "Pay Per Click" that is the companies only pay for the ads that are actually visited by the potential customer, the data analysis helps the companies to understand their potential clients and cater accordingly. This is the reason we have various career opportunities in the field of Digital Marketing. Also, the daily soap makers are switching to digital media platform for telecasting the shows on mobile applications due to maximum number of people preferring to watch series online on the go or simply surfing the net. Thus, looking at the current scenario we can say that in future TV ads may reduce drastically.