Question

To assess your ability to use the knowledge from Chapter 6 readings to complete this activity

Action plan
Think about all the communication opportunities provided by social media. How can an organization use social media like Facebook, Twitter, and the like to promote ethical behavior and communicate the organization's values? What are the advantages and disadvantages of those media?

Answer 1

How can an organization use social media like Facebook, Twitter, and the like to promote ethical behavior and communicate the organization's values?

These days a lots of employees are young and computer savvy and spend their considerable time on social media therefore for the organizations its good opportunity to make use of it to promote its ethical behavior and communicate its values it the following manners

• By creating a company blog which states about organizations ethical values and its ethical performances.
• By creating an intranet conversation group by the HR and posting important matters over there and asking for employees opinion for the same.
• To share positive stories of the companies and their commitment for ethical behavior.
• By hosting internal webinar on ethical compliance where employees can ask question from top management.

What are the advantages and disadvantages of those media?

• Social media connecting lots of people worldwide but discouraging face to face discussion which could be more beneficial in some cases.
• It is source of lots of information but same time giving misinformation also.
• As the employees are spending considerable time on social media some time its affect their productivity too.

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