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QUESTION 5 In the context of quantitative research in marketing, which of the following statements is...

QUESTION 5

  1. In the context of quantitative research in marketing, which of the following statements is true of observational research?

    It involves the development of equations to model relationships among variables.

    It involves manipulating one variable and examining its impact on other variables.

    It involves watching people and recording relevant facts and behaviors.

    It involves the collection of data by means of a questionnaire by mail, phone, online, or in person

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Answer #1

C- It involves watching people and recording relevant facts and behaviors.

In the observation research, the researcher observes the people and collect the data for research purposes. Here the research observes by watching people and recording the relevant facts and behaviors. In such research, the behavior is generally observed in natural settings or environments.

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