Question

Your firm, Flyboy, Inc. is a successful U.S. manufacturer of aircraft. Flyboy would like to expand its market to Pamonia, a small, oil-rich kingdom that was once an Italian colony. The principal purchaser of aircraft in Pamonia is the government, although some private families have the resources to purchase the product. The same private families are, not coincidentally, also the nobility of the Pamonian kingdom. For a new entrant like Flyboy, breaking into the market without a local representative is not possible. You are also aware that local custom includes "grease payments" and lavish gifts to customers in Pamonia.

Please address how Flyboy, Inc. can successfully break into the market in Pamonia, and include ethical and legal considerations, problems, and solutions in detail.

Answer 1

The company Flyboy. Inc can successfully break into the market in Pamonia by considering the following:

1. Legal Considerations: By understand and acting upon the legal considerations of the market, being it the tax duties, custom duties and other types of taxes and charges to be paid which are legal and should be followed are to be made to successfully break into the business.

2. Social and Culture Considerations: The Social and Cultural understanding of the market, the people and what norms and customs are they following is also an important factor to prosper and work upon before entering any market.

3. Sales and Market Consideration: As said, the market is new, thus the company has to provide grease pricing and gifts associated with the sales to attract more customers for the purchases.

4. Relationship Building Consideration: In the initial phases of the market setting, price isn't the important factor which considered. The important factor is to build the relationship between the consumer and the company and build the trust between both the parties for sustainability.

5. Political and Environmental Considerations: At last, the political dimensions of the market and about the leaders should also be taken into consideration. Apart from that, the environmental sustainability factors to sustain the environment with the business should be considered.