What is the purpose of a pretest of the questionnaire and how does a researcher go...
What is the purpose of a pretest of the questionnaire and how does a researcher go about conducting a pretest?
Homework Answers
A pretest involves conducting a dry run of the survey on a small, representative set of respondents in order to reveal questionnaire errors before the survey is launched. It is very important that pretest participants are in fact representative; that is, selected from the target population under study. Before the questions are administered, participants are informed of the pretest, and their cooperation is requested in spotting words, phrases, instructions, question flow, or other aspects of the questionnaire that appear confusing, difficult to understand, or otherwise problematic.
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What is the purpose of a pretest of the questionnaire and how
does a researcher go...
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