Question

You are a Brand Manager for a sneaker manufacturer (like Nike or New Balance), and you are using Facebook to reach college-age women and men over the age of 55-years-old. What three or four interests would you expect each segment to have when trying to reach them through Facebook? How could this information help guide your pricing strategy?

Answer 1

The three interest I would expect from college-age women are:

- Affordable Price

- Variety of Design

- Color

The three interest I would expect from men over the age of 55-years-old:

- Durable

- Good Grip

- Comfortable and light-weighted for running and exercise.

Pricing strategy:

College-age women generally look for beautiful high-quality shoes at an affordable price. In most case they chose the shoe based upon the design and color, so being a brand manager, I would set the price little low for those shoes which are quite popular among college-age women so that I can expect a huge number of sales of our shoes.

For men over the age of 55-years-old, I will set the price based upon the quality. Generally, men over the age of 55-years-old don't look for cheap priced shoes. They buy their shoes based on quality, durability, and comfort.