Question

1. To many people, high quality is synonymous with high price, compare a Toyota Corolla and a Rolls Royce and discuss the relative quality of each.

Answer 1

The answer to question 1:

Quality of a product refers to the ability of a product or service to meet or exceed customer expectations. If a product or service does not meet the expectations of customers, it is called a sub-standard product. Quality is perceived based on the performance of the product, appearance, price, reliability, and availability.

In the case of Toyota corolla and Rolls Royce, the quality parameters are safety, fuel efficiency (mileage), durability, maintenance cost, and value relative to price. The safety features are nearly the same in Toyota cars as well as Rolls Royce cars. In terms of mileage, Toyota corolla is better than Rolls Royce cars. For instance, Toyota corolla provides around 17 km/l while Rolls Royce Phantom provides 7 km/l. Some models of Rolls Royce provide the mileage as low as 4 km/l. The maintenance cost of Toyota is also lower than the Rolls Royce models. Car models of Toyota have a maintenance cost of around $763 per year which is substantially lower than Rolls Royce cars. The value against the price of Toyota Corolla is also better. Toyota Corolla costs $18,700 (approx.), while Rolls Royce Wraith costs around $320,500. Toyota Corolla is better for daily use as compared to Rolls Royce car models. Rolls Royce cars have more powerful engines compared to Toyota cars.

Conclusion: The target customers for both cars are different. The cars from Toyota and Rolls Royce provide value for money to their customers and meet the expectations of their customer base.