Question

5) which of the following falls under socio-political market forces for market research

a) economy and currency fluctuation

b) internal or regional conflict

c) health

d) transportation and utility infrastructure

e) all of the above

6) Global markets may generally be categorized as one of the following market types, except:

a) fast-paced market

b) relationship-based markets

c) established markets

d) developing market

7) Direct exporting is a strategy that might be very successful if the market selected is readily accessible and has similar regulations and customs to the company's country.

• true
• false

8) in piggybacking, companies (often termed " riders") use the skills, experience, ore resources of a company that is more experienced in exporting

• true
• false

Answer 1

5. b) internal or regional conflict

Explanation: These are social and political issues.

6. b) relationship-based markets

Explanation: This is not a suitable category for international markets.

7. True

Explanation: Direct exporting works well when rules are transparent and the firm knows the market well,

8. True

Explanation: In piggybacking, one firm uses the skills and knowledge of another firm in the international market to sell its products.