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Luxury Linens (LL) manufactures a line of luxury bed linens. LL's products can be purchased only...

Luxury Linens (LL) manufactures a line of luxury bed linens. LL's products can be purchased only through the company's web site. This ownership of output distribution is known as what type of integration?

A. Forward

B. Horizontal

C. Backward

D. Multipoint

business   Operations-Management   
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Answer #1

Ans: Forward Integration.

Forward integration is a distribution strategy business activities are devised in such a way that the sole control of the direct distribution or supply of a company's products remains with the company. As Luxury Lines have adopted a strategy which is aimed at eliminating the role of third party channels and consolidates its operations, it is nothing but a forward integration.

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