Question

The Gillette Super Mach 5 is the only razor in the world that provides an extremely close shave without ever cutting the user—this is due to Gillette’s patented technology called the “arc edge.” This is something that none of their competitors can match. Their marketers should employ ________ and ________ as differentiators and position this introductory product at the highest price, and ________ position.

a) function; benefits; as better than the competition

b) function; benefits; against the competition

c) function; emotion; as better than the competition

d) function; emotion; away from the competition

e) function; benefits; away from the competition

Answer 1

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Correct Ans- Option - e function; benefits; away from the competition

Sine, Gillete Super Mach 5 is the only razor that provides close shave , this benefit over the other competitors which will act as a differentiator.Hence FUNCTION and BENEFITS fits the first 2 blanks. Here, Gillete is introducing this unique products at a high price which implies that they intend to stay away from the competitions. Had it been the situation where Gillete wants to stay in the competition , they would introduce the product at a competition price.Hence, AWAY FROM THE COMPETITION fits for third blank.

The Gillette Super Mach 5 is the only razor in the world that provides an extremely close shave without ever cutting the user—this is due to Gillette’s patented technology called the “arc edge.” This is something that none of their competitors can match. Their marketers should employ Function and benefits as differentiators and position this introductory product at the highest price, and away from competition position.