Question

How you can use social media to tailor billboards displaying ads on highways using Bigdata concept?

Answer 1

An advertiser can collect data from direct customers about their attitude, life styles, and values through social media platforms. These inputs received from online users can be utilized to make strong and attractive tagline displayed at roadsides or street facing billboards. A good advertising skill will be including extracting the most valuable information from customer's references so as to make favorable adverts.

As an advertiser, I will use those big data concept which helps us to attract mass level of customers’ base. It will be done by knowing the responses of those customers who belongs to that particular market where these billboards will be displayed. It will give more advantages to our business. To use billboards along the highways side, we shall focus on motor car users which includes heavy as well as passenger cars to get more information. Each service station, restaurants and popular places on highways and toll plazas will be given special importance to collect, retrieve and utilize data through various points of data storage. We have even option to contact with creative advertising agencies to provide us data on any specific highway sides to tailor our billboards adverts.