What is “Consumer Decision Making Process (Consumer Buying Decision Process)?” How Social Class, Culture and Subculture...

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What is “Consumer Decision Making Process (Consumer Buying Decision Process)?” How Social Class, Culture and Subculture...

What is “Consumer Decision Making Process (Consumer Buying Decision Process)?” How Social Class, Culture and Subculture affect “Consumer Decision Making Process”? Explain.

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Answer 1

Answer #1

“Consumer Decision Making Process "is a complex process in which consumer identify their needs and wants , identify the alternative, study about product and collect information and then take action for purchase.

Social Class, Culture and Subculture affect “Consumer Decision Making Process” It depend on the mind set of the person because the young people considered about the price and the design and the old people considered about the quality.

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Answer 2

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