Question

FIND A NEED AND FILL IT

The text emphasizes that marketing is not a matter of taking a product and selling it, but of finding a need and filling it. Look around you—around your campus, your home, or your job—do you see a need that is unfilled? If you’re having trouble finding a need, try to remember the times you’ve said, “Somebody ought to do_____,” or “Somebody ought to make______.” That somebody is going to be you!

Fill the need you have identified by following the marketing process. The steps of the marketing process are listed below. Write down what you would do at each step.

STEPS IN THE MARKETING PROCESS:

1. Find a need.

2. Develop a product or service to fill that need.

3. Define the term “concept” as it relates to marketing. Then, test your concept for this product.

4. Define the term “prototype” as it relates to marketing. Since it isn’t possible to design a prototype, provide a detailed description of what your prototype would look like.

5. Define the term “test market” as it relates to marketing. Describe in detail how you would test market this product.

6. Think of a name for your product.

7. Design packaging for your product.

8. Set a price for your product.

9. Define “distribution” of your product. Decide how you will distribute this product.

10. Define “promotion” as it relates to marketing. Describe how you will promote your product to your customers.

11. Identify which of the above steps represents each of the 4 Ps of marketing.

Answer 1

1. A deodrant

2. There are many steps involved to develop a product or service that fill the need of the customers(target)

STEPS

A. Conducting marketing research

B.Identifying the opportunities.

C.Develop the concept

D. Make product

E. Testing and sampling

F.Lunching and positioning

3.The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. It helps organizations plans, design strategies and execute their marketing strategies to get target consumers.By surveys I will evaluate consumer acceptance of a product idea prior to the introduction of a product to the market. It helps to identifies points of product weakness and potential market failure that can be fixed before launch. It can also reveal product strengths that would be useful to enhance.

4.A prototype is a representation of a product idea, whether it is a simple model you put together yourself, a 3D print out or a highly refined version produced by a prototyping firm. Several prototypes are likely to be built, assessed and tested before a product comes to market.

PROTOTYPE OF PRODUCT

1. Create a Concept Sketch. The first step toward turning your idea into reality is getting it down on paper. ...
2. Develop a Virtual Prototype of product. ...
3. Build a Physical Prototype of product. ...
4. Locate a Manufacturer.

5.The Test marketing is a tool used by the companies to check the viability of their new product or a marketing campaign before it is being launched in the market on a large scale.

I would test marketing of the product by lunching the product in a specific location among target audience. It gives information to improve marketing productivity and avoid disasters. It should be used in conjunction with other marketing information.It helps to find the initial response of the consumer about the product so we have a idea about the consumer perception about product.It helps to developing in the pricing strategy Recent technological developments allow laboratory simulation of test marketing which can reduce test marketing costs significantly.Test marketing should be conducted to provide a dress rehearsal for launching of a new product by a company.

6.Vague.St(relaxed look)

7.Innovative glass and plastic packaging for deodrants covers both a wide range of standard products and customized packaging solutions based on individual requirements.individual finishing and decoration techniques and diverse materials for the production of high-quality packaging solutions.

8. price- 180 rupees per bottle

9. Distribution is the way to reach the product from manufacturer to customer.I will chose the 4 ways of distribution channels for distributing the product.

Distribution strategy

manufacturing- wholesaler - retailer - customer

10. Promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue. The aim of promotion is to increase awareness, create interest, generate sales or create brand loyalty

I would promoting the Vague.st by using actor Ranveer singh at national level and promoting the women variants of vague.st by actress Kriti sanon and Diana argon.I will uses other means such as newspaper,internet,promotional events for promoting the product.

11.Steps - 2,7,8,10 represents 4p's  of marketing