Question

Imagine that Radtech, an industry trade association is making the meeting arrangements for the 2-day Spring meeting to be held in Cleveland next May. They normally get about 40 representatives of their member companies that attend the meeting. These members pay thousands of dollars in annual dues, and there are usually two member meetings each year. There are meetings of various committees, and a networking reception. Day one starts with a light breakfast buffet, then a box lunch, and a casual reception around 4:30 PM the first day with breakfast and lunch on day two. The members are on their own for dinner. The meetings often involve presentations, and group discussions and informal socializing at bars and restaurants after the meetings. They are considering two venues in the area based on a Google Search: The Sheraton Cleveland Airport Hotel and the Cleveland Marriott Courtyard University Circle

In thinking about their decision, answer the following: 1. What goals do the Radtech organizers of the meeting have (i.e., what problem(s) will their solution solve? Where does the solution fit on the Business Product-Service Classification Based on Tangibility? Hint: don’t focus on small details, but the larger overall goals the Radtech organizers would have.

Answer 1

Answer:

Following are goals do the Radtech organizers of the meeting have as below

• Motivate the organization representatives: The main aim of the meeting is to boost and motivate the representative so that they can deliver better performance in coming time and help the business to achieve higher growth and success.
• Recognize the past period performance so that representative feels proud and motivated and will do better work in coming time period.
• Resolve their major issues for business: The major issues of the representatives and delegates needs to be resolved so that they feel their issues are listened and suitable measures are taken for preventing from their adverse impacts for the business.
• Provide a guidance /support for better performance in coming time so that the representative feels that they are well supported by company and company is helping them for business objectives.
• Increase the sale and revenue for the business: The overall aim of this session I to motivate the team so that they feel better and will do better performance than the current period and will result in better sale and revenue for the business. The sale and revenue increase is the topmost aim for the session. This will also involve market assessment and approach for going forward with the key inputs from this field team.   

The solution fit on the Business Product-Service Classification Based on Tangibility as below Product Services for goods: The solution fits in the band of product services for goods. All this services will fall in the category of services for goods. Thus all these services are intended to promote the goods in the market with the help of these 40 off representatives so that they ca boost the ale for the products in the market.