Question

Written or described in complete paragraph format, a description of at least 2 of this company’s target market segments. Be sure to describe it in terms of:

• Geographics
• Demographics
• Psychographics
• Behaviouristics

Answer 1

answer-

Companies uses segmentation method to divide their target market so that it is easy for them to make marketing decision and focus on primary customers in their target market. for this they use methods like geographic segmentation,demographic segmentation,Psychographic segmentation and Behavioristic segmentation.

Demographic segmentation in which company consider factors like age,gender,education,occupation, income etc to segment its market.companies like BMW,Mercedes,AUDI, Royal Royace focus on demographic segmentation to target its market. In this segmentation, they focus on customer with high income level with high social status. Customers who are business men, professionals like doctors, lawyers etc. this is because its cars are premium and expensive so only these customers are primary as they can afford it.

Psychographic segmentation in which Company focus on factors like lifestyle, attitude,interest, values etc. the Company APPLE inc uses this segmentation in which it targets customers who have attitude to purchase mobile phone of premium brand and nature. Customers who live life style or interest in of showing off in their social group. Customers who only like to use iOS and Mac not other operating system.

company like ZARA also uses this to segment market in which attitude and lifestyle of customer is considered. those customers who likes to wear designer and high quality clothes in their life.

Geographics in which companies focus on dividing the market based on geography like country, cities, region, area like rural or urban etc. Mcdonalds uses veg menu in India because of culture factors and Non veg beef Menu in US and Canada and Sea food Menu in China.

Dart and True Temper are companies that market their snow shovels in countries with cold temperatures and where snowfall is a normal occurrence. There is no point in marketing snow shovel in areas that are either warm or mildly cold areas with no snowfall.