Question

What is the significant and substantial change according to you is taken by Starbucks to improve on overall performance of their supply chain?

Answer 1

ANSWER

Significant and substancial change taken by Starbucks to improve on overall performance of therir supply chain

• Starbucks growth strategy in the saturated United state market should focus on getting additional penetration into untapped rural markets.
• It has great growth opportunities in Tea and Fresh Juice production mix. Starbucks should build up these products along the same line of their core coffee products.
• Under Starstucks international strategy, it should transfer its core competencies and capabilities country to country and then gradually build profit drivers in several countries as it continuoes its global expansion in an organic way.
• Starbucks tailor its menu and expand to give more healthy product offering its mix because consumer tastes and lifestyle shift towards more snacks and beverage options.
• Starbucks could mitigate the price volatility risks by impementing an effective hedging strategy like like future contracts to lock in their estimated quality inputs at a low swing price so that the future costs can be maaged to a greater extend.
• Starbucks should build better relationships with big box retailors to get premium shelf apace and increase the efficiency of this distribution channel.
• Strabucks build and retain customer loyalty, by building on better concept of on the go home delivery.
• Integrating Starbucks loyalty program withthe mobile application also suggestable.
• Starbucks should control the significant fluctuations in the market prices of high quality coffee beans.
• Starbucks should focus on the development of its market and there is incresed market saturation currently.