Question

An organization collected preference ratings on various brands they consider.

Market A
		Pre-use
Respondent	Dove	Pears	Lux Supreme	Pure Nature
1	0.1	0	4.9	3.7
Pre-Use Probability	0.01	0	0.56	0.43
Mind Share	1.15	0	56.32	42.53
		After-Use of soft shine
Respondent	Dove	Pears	Lux Supreme	Pure Nature	Soft Shine
1	0.1	0	2.6	1.7	0.2
After Use Probability	0.02	0	0.57	0.37	0.04
Mind Share	2.17	0	56.52	36.96	4.35
Draw/ Cannibilization	-1.02	0	-0.2	5.57
Given the information above, if the demand and the per-unit profit margins is the same
for Pure Nature and Softshine Should the company launch softshine? Why or why not?

Answer 1