Question

1. Describe GE’s overall product mix. Then describe the refrigerator product line.

2. Are prices on GE websites similar to retailers’ prices? If not, how much do they differ? What are the possible reasons for the differences?

Answer 1

1. Describe GE’s overall product mix. Then describe the refrigerator product line.

GE appliances is a house of brands that offers a variety of products that serve numerous purposes that match customers lifestyle and personal needs. Their products differ in size and price, and the company is noteworthy for their durability and performance rate, which is highly accredited. GE Café is a brand offering that brings a premium style restaurant inspired product line of ovens, cooktops, dishwashers, and more and markets their items as customizable and bold, with high-performance features. The next brand of GE Appliances is their GE & GE Profile series appliances that provide a wide range of options to their audience of tech enthusiasts and those who prefer more simplistic appliances. These are the refrigerators GE has to offer and range from unique French door styles up to $4k to affordable top freezer refrigerators that are less than $600. GE offer’s other house hold appliances such as washer dryers, water heaters, filtrations systems, and air conditioners that have been built on high performance ratings and attractiveness. GE’s product mix shows how the company blends style, provides preference and diversity, and simply has something for everyone.

2. Are prices on GE websites similar to retailers’ prices? If not, how much do they differ? What are the possible reasons for the differences?

The pricing displayed on the GE website for various appliances do no match those of retailers. The retailer’s prices have a margin slightly higher from 15-20% compared to the website an is mainly because of logistics and distribution. Retailers of GE stock appliances from other companies, which separates the chain of distribution, forcing retailers of these items to raise prices for profit. I had trouble finding many competitors of GE in a geographical standpoint, which would be another reason for higher price margins in comparison to the website.