Some brands like to branch out into other area unrelated to their core product -- especially if the competition field is nonexistent or weak. They believe they can be successful in areas that lie outside of their product offering. For example, did you know that not long ago Frito-Lay, a company known for making salty snacks, actually introduced a powdery, sweet refreshment called Frito-Lay Lemonade? There was also Ben-Gay aspirin, Cracker Jack Cereal and Smucker's Premium Ketchup.
Why were these products a failure?
If a product has little or no competition, it does not mean that it will receive a warm reception in the market. A lemonade is not the same as a pack of chips which can be purchased and eaten on the go, even if it is from the house of Frito Lay. People knew the company for its salty snacky products which can be eaten directly from the pack, not something powdery which needs to be made into a drink for being enjoyed. This hassle was one of the reasons which caused the failue of this product. Secondly, the fans did never expect such product from the company which was entirely different from its existing product line in all aspects, be it taste, appearance, pattern and time of consumption and so on. One of the other reasons was that the lemonade did not match with the existing brand image of Frito Lay and this introduction did not go well with its fans, causing the failure.
Some brands like to branch out into other area unrelated to their core product -- especially...