A merger between Gateway, a manufacturer of computers, and Logitech, a manufacturer of components...
A merger between Gateway, a manufacturer of computers, and Logitech, a manufacturer of
components for computers, would be an example of horizontal integration. True or False and Why?
Homework Answers
The merger between Gateway, a manufacturer of computers, and Logitech, a manufacturer of components for computers is of the type where the supplier of one is merging with the customers ie Logitech is the manufacturer of components who is supplying to Gateway which would be the customer of components . This type of merger is called vertical merger where the supplier is merging with the customer ie at different stages of production. Horizontal merger is on the other hand is the merger of firms at the same level in the same industry.
So above statement is false
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A merger between Gateway, a manufacturer of computers, and Logitech, a manufacturer of components...
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