Question

i need a presentation for an Ebay business based on following requirements

Value Proposition –What value do you deliver the customer? Customer problem

to be solved? Which customer needs are satisfied? a) product market fit (which

product or service matches which customer segment)?

Customer Segments – For whom are you creating value? Who is your most

important customer? What is the customer archetype? Do you have more than

one customer segment? Why?

Customer Relationships – How do you plan to a) get, b) keep, and c) grow

customers?

Distribution Channels – How do you plan to get the product/service to the

customer e.g. physical store front, internet

Answer 1

eBay

Value Proposition –

What value do you deliver the customer?

• Better user interactive computer and mobile applications for customer
• Price differentiation
• Product delivery time
• Replacement warranty
• Best quality products
• Wide range of products
• Global delivery

Customer problem to be solved?

• Price less than competitors
• Better distribution network
• Local supplier marketing cheap products in eBay platform.
• Better usability of the company’s site and applications.

Which customer needs are satisfied?

• Online purchasers.
• Online reviewers
• Online viewers

Customer Segments –

For whom are you creating value?

• eBay purchasers
• Online reviewers
• Online viewers

Who is your most important customer?

• eBay purchasers [Loyal customers]
• Online purchasers

What is the customer archetype?

Buyers: Get the current list of eBay categories View information about items listed on eBay Display eBay listings on other sites Leave feedback about other users at the conclusion of a commerce transaction Sellers Submit items for listing on eBay Get high bidder information for items you are selling Retrieve lists of items a particular user is currently selling through eBay Retrieve lists of items a particular user has bid on

Hope you can make it as a diagram, if you needed.

Do you have more than one customer segment? Why?

Please Refer above answer.

Customer Relationships –

How do you plan to a) get, b) keep, and c) grow customers?

• Expand customer segment by introducing a wide range of products.
• Expanding the operations globally, even in African and other underdeveloped countries.
• Making a better distribution channel.
• Increasing customer loyalty.
• Increasing customer satisfaction.

Distribution Channels –

How do you plan to get the product/service to the customer e.g. physical storefront, internet?

• Physical warehouses for better distribution facilities will be made, but no physical store will be built as it increases the cost of investment while expanding to new countries and depletes the profit. So, the company will operate through the internet and the company will spend money only to buy warehouses in making distribution but not on the physical store.