Question

Discuss the brand positioning process in detail? in steps. Add examples

Answer 1

Brand positioning is defined as an activity carried out to position our brands in the minds of the customers and creating a value about the brands in the minds of the target customers. The key steps in the process of brand positioning are:

• Create your brand identity - We have to define our product and this helps in creating an experience in the minds of targeted audience you wanted to give
• Identify your target audience - It is very essential in the process of brand positioning that is to identify your target audience and then understand their tastes and preferences. Eg: by conducting walk-ins or displaying products in big malls. etc.
• Identify the product features - In order to market the product first the marketer should use the product himself and then he should market them among the customers. eg; salesman of branded shops using or wearing those branded items
• Know your competitors - We must be always aware of the competitor's products and their offerings and should always try to create an edge over the competitors.
• Ways to promote brands - identifying the right type of marketing, using catchy taglines and interesting advertisements
• Leverage the brands unique selling proposition - Identifying the brands USP that lets you stand out from other brands
• Create your positioning statement - To do this we must look at buyers needs and wants and then list down the features and benefits of the product and then accordingly write a statement that attracts the customers attention.