Question

As a manager, how would you use social networks to your advantage?

Answer 1

At present, social media is gaining importance and apart from personal connectivity, it also provides the professional connects. A number of users of social media are increasing day by day and one has an account in multiple social media sites. Some of the social media sites that are commonly used by people are Facebook, LinkedIn, Google Plus, Twitter, Instagram, etc. Nowadays social media is not only for networking but also helps in advertising, getting business contacts, to know about competitors, identifying the customers, find the customer’s opinion, build brand image, etc. Managers can take business decisions which have potential success with the help of social media platforms. Managers can always connect to people from a similar industry and can share knowledge and gain knowledge. So, they can handle any situations easily. Managers can spread brand awareness of the product easily via social media. Social media marketing is very cheap compared to the traditional methods of marketing. This improves the marketing efficiency and the social media posts can be seen by anyone anytime and it remains for a lifetime. Managers can involve in conversations with the customers to know more about their needs and expectations from a particular product. So, managers can take advantage of social media sites to improve the brand image, advertisement, identifying the needs of customers, emotions of their products and services, can identify competitors and benchmark easily, to know their weakness, to get the product opinions, to get clients, to know more people who are working in the particular domain. Social media sites have certain communities and people join them to gain knowledge and sometimes managers get professional connects using those groups. So, using social media, managers get a personal advantage and business advantage.