Question

be original and use ypur own words

How would you use technology, such as social media, to support your customer relationship management? Be creative in your ideas!

Answer 1

Technology such as social media can be used effectively to assist and increase the efficiency of CRM. Social media can be effectively integrated to support various aspects of CRM such as relationship marketing, sales force, customer support etc through obtaining frequent customer feedback which can help the business to understand the customer needs and expectations more accurately, thus helping to enrich and improve CRM strategies. This social media can assist CRM in matching the customer desires with the CRM processes to enhance customer satisfaction which is the primary objective behind installing CRM. Social media and other similar technology can help in maintaining a strong and long term relationship with the business thus supporting CRM to formulate customer retention and customer loyalty programs which will help to reduce the customer turnover and attract repurchases. Social media will help to manage CRM effectively through making customer accessible and available. Since social media can track the purchase behavior and interests of customers thus it can support CRM in framing policies for customers which will help meeting their wants through tracking their interests. Through social applications like LinkedIn , Facebook or twitter essential customer information can be gathered which can act as input for CRM to make necessary decisions regarding customer retention. Social media can be used to can be easily approach customers whenever need arises. Apart from custom feedback, customers can be notified of a new product or promotional offers thus acting as best place for posting advertisements which can create appeal among customers and spread good word of mouth.

CRM through social media can provide the customers more appropriate and relevant products once the details regarding their interests and purchase behavior is understood. Therefore CRM can be well managed with the help of social media thus proving beneficial.

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Thanks dear student.. Hope this helps.. Good luck... Rate if satisfied :)