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Modern database management 10-6 Why does quality of data have high stakes in today's environment?

Modern database management
10-6
Why does quality of data have high stakes in today's environment?

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Answer #1

The quality of data have high stakes in today's environment because without high qualoty data
one cannot understand or stay in connect with its customers. In this data driven age it is easier
than before to find out key information about potentialand current customers. This information can enable
us to market more efficiently and encourage a loyalty that can last for decades. rest assured that if you
are not convinced of importance of qualoty of data,the competitors are and they will not hesitate to strive for the best data
to improve their competitive advantage.
Some benifits of Quality of data are:
1-Lower Mailing Costs
2-Improved customer relations
3-More Consistent Data
4-More Effective marketing.

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