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Question 15 (1 point) A large discount retailer, such as Walmart, is MOST LIKELY to rely on personal selling as its primary promotional method for generating customer interest. True False
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Answer #1

Solution: False
Explanation: Personal selling occurs when businesses use the "sales force" for selling the product after face-to-face meet with the customer. It is is effective when a firm serves a small number of large-size buyers however as large discount retailer such as walmart have huge buyers thus it is least likely to rely on personal selling

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